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<DIV> </DIV>
<DIV style="FONT: 10pt arial">----- Original Message -----
<DIV style="BACKGROUND: #e4e4e4; font-color: black"><B>From:</B> <A
title=slovering@acb.org href="mailto:slovering@acb.org">Sharon Lovering</A>
</DIV>
<DIV><B>To:</B> <A title=leadership@acb.org
href="mailto:leadership@acb.org">leadership@acb.org</A> </DIV>
<DIV><B>Sent:</B> Wednesday, March 31, 2010 3:00 PM</DIV>
<DIV><B>Subject:</B> [leadership] Best Buy Adds Tactile Keypads</DIV></DIV>
<DIV><BR></DIV>
<DIV class=Section1>
<P class=MsoNormal><B><FONT face="Times New Roman" size=3><SPAN
style="FONT-WEIGHT: bold; FONT-SIZE: 12pt">Contact for Best
Buy:
</SPAN></FONT></B></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">Susan Busch, Best
Buy
</SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">(612) 291-611 or <A
href="mailto:susan.busch@bestbuy.com">susan.busch@bestbuy.com</A></SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"></SPAN></FONT> </P>
<P class=MsoNormal><B><FONT face="Times New Roman" size=3><SPAN
style="FONT-WEIGHT: bold; FONT-SIZE: 12pt">Contact for AFB, ACB and
CCB:</SPAN></FONT></B></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">AFB Communications, </SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">Adrianna Montague-Gray</SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">212-502-7675</SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"><A
href="mailto:amontaguegray@afb.net">amontaguegray@afb.net</A></SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"></SPAN></FONT> </P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">Mitch Pomerantz (American Council of the
Blind)</SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"><A
href="mailto:mitch.pomerantz@earthlink.net">mitch.pomerantz@earthlink.net</A></SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">626-372-5150</SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"></SPAN></FONT> </P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">Jeff Thom (</SPAN></FONT>California Council of the
Blind)</P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">ccotb@ccbnet,.org</SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">916-995-3967</SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"></SPAN></FONT> </P>
<P class=MsoNormal style="TEXT-ALIGN: center" align=center><B><FONT
face="Times New Roman" size=3><SPAN
style="FONT-WEIGHT: bold; FONT-SIZE: 12pt">Best Buy Adds Tactile Keypads to
Improve Checkout Experience for</SPAN></FONT></B></P>
<P class=MsoNormal style="TEXT-ALIGN: center" align=center><B><FONT
face="Times New Roman" size=3><SPAN
style="FONT-WEIGHT: bold; FONT-SIZE: 12pt">Customers with Visual
Impairments</SPAN></FONT></B></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"></SPAN></FONT> </P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">MINNEAPOLIS</SPAN></FONT>, March 31, 2010 – Best Buy
Co., Inc. today announced that it has begun a nationwide initiative to improve
the checkout experience for Best Buy customers who are blind or visually
impaired. The company has begun to add tactile keypads to
point-of-sale devices at Best Buy stores, enabling shoppers who cannot read
information on a touch screen to privately and independently enter their
personal identification number (PIN) in order to protect their financial
privacy. </P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"></SPAN></FONT> </P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">The announcement was praised by the American Foundation
for the Blind (AFB), American Council of the Blind (ACB), California Council of
the Blind (CCB). </SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"></SPAN></FONT> </P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">“I congratulate Best Buy, a premiere retailer of
electronic and entertainment products, for recognizing the privacy and security
needs of its customers who are blind or visually impaired,” said Jeff Thom,
president of the California Council of the Blind. </SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"></SPAN></FONT> </P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">His thoughts were echoed by Brad Hodges, a blind Best
Buy shopper in </SPAN></FONT>West Virginia and a technology expert with the
American Foundation for the Blind: “Flat-screen point-of-sale devices
leave blind customers using a PIN-based payment card at risk for identity
theft. Every retailer in the country should follow Best Buy’s example to
ensure that customers who are blind or visually impaired can independently enter
our PIN and other confidential information when paying for products and
services.”</P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"></SPAN></FONT> </P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">Keys on the device resemble a standard telephone keypad
and work in conjunction with Best Buy’s point of sale terminals. All Best
Buy stores in </SPAN></FONT>California already have the new devices, as do many
other stores across the chain. Keypads will be installed in all Best Buy
stores nationwide by September 30, 2010.</P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">“We are pleased to collaborate with organizations
committed to advocacy for the blind and introduce service enhancements in our
stores that will improve the experience for Best Buy’s visually impaired
customers,” said Barry Judge, Best Buy executive vice president and chief
marketing officer.</SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"></SPAN></FONT> </P>
<P class=MsoNormal><B><FONT face="Times New Roman" size=3><SPAN
style="FONT-WEIGHT: bold; FONT-SIZE: 12pt">About Best Buy Co.,
Inc.</SPAN></FONT></B></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">With operations in the </SPAN></FONT>United States,
Canada, Europe, China and Mexico, Best Buy is a multinational retailer of
technology and entertainment products and services with a commitment to growth
and innovation. The Best Buy family of brands and partnerships collectively
generates more than $45 billion in annual revenue and includes brands such as
Best Buy, Audiovisions, The Carphone Warehouse, Future Shop, Geek Squad, Jiangsu
Five Star, Magnolia Audio Video, Napster, Pacific Sales, The Phone House, and
Speakeasy. Approximately 155,000 employees apply their talents to help bring the
benefits of these brands to life for customers through retail locations,
multiple call centers and web sites, in-home solutions, product delivery and
activities in its communities. Community partnership is central to the way
business is done at Best Buy. In fiscal 2009, Best Buy donated a combined $33.4
million to improve the vitality of the communities where its employees and
customers live and work. For more information about Best Buy, visit
www.bestbuy.com.</P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"></SPAN></FONT> </P>
<P class=MsoNormal><B><FONT face="Times New Roman" size=3><SPAN
style="FONT-WEIGHT: bold; FONT-SIZE: 12pt">About American Council of the Blind
(ACB) and </SPAN></FONT></B><B><SPAN
style="FONT-WEIGHT: bold">California</SPAN></B><B><SPAN
style="FONT-WEIGHT: bold"> Council of the Blind (CCB)</SPAN></B></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">American Council of the Blind is a national
consumer-based advocacy organization working on behalf of blind and visually
impaired Americans throughout the country, with members organized through
seventy state and special-interest affiliates. The California Council of the
Blind is the </SPAN></FONT>California state affiliate of the ACB. ACB and CCB
are dedicated to improving the quality of life, equality of opportunity and
independence of all people who have visual impairments. Their members and
affiliated organizations have a long history of commitment to the advancement of
policies and programs, which will enhance independence for people who are blind
and visually impaired. More information about ACB and CCB can be found by
visiting www.acb.org and www.ccbnet.org.</P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"></SPAN></FONT> </P>
<P class=MsoNormal><B><FONT face="Times New Roman" size=3><SPAN
style="FONT-WEIGHT: bold; FONT-SIZE: 12pt">About American Foundation for the
Blind</SPAN></FONT></B></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">The American Foundation for the Blind (AFB) is a
national nonprofit that expands possibilities for people with vision loss. AFB’s
priorities include broadening access to technology; elevating the quality of
information and tools for the professionals who serve people with vision loss;
and promoting independent and healthy living for people with vision loss by
providing them and their families with relevant and timely resources. AFB is
also proud to house the Helen Keller Archives and honor the over 40 years that
Helen Keller worked tirelessly with AFB. For more information visit us online at
www.afb.org. </SPAN></FONT></P></DIV>
<P>
<HR>
<P></P>_______________________________________________<BR>leadership mailing
list<BR>leadership@acb.org<BR>http://www.acb.org/mailman/listinfo/leadership<BR>
<P>
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