[Missouri-l] [leadership] Facebook on its way to being social superpower
paltschul at centurytel.net
Fri Aug 21 12:44:23 CDT 2009
---- Original Message ------
From: "Richard Rueda" <richardrueda at sbcglobal.net
Subject: [leadership] Facebook on its way to being social
Date sent: Fri, 21 Aug 2009 09:51:25 -0700
Hi list, because your chapter or affiliate may be gearing up to
Facebook under the events or group tab, this explanation of
help you and your members.
Sunday, August 16, 2009 (SF Chronicle)
Facebook on its way to being social superpower
Benny Evangelista, Chronicle Staff Writer
Facebook was born in 2004 as a way for college students to
friends. But what does the Palo Alto social media giant want to
be when it
Similar to how Microsoft, Google and Apple have inserted
users' everyday lives, Facebook also seeks that type of influence
providing a social layer to every online activity.
"They want to be a communications platform," said Jeremiah
media analyst for Forrester Research. "This is what they've been
indicate to the market all along."
Put another way, Owyang said Facebook is moving toward
becoming like a
computer operating system for communications.
Evidence of that evolution came last week when Facebook
upgraded search function that gives its members instant access to
links, hot topics and other status updates posted not just by
also across its growing network of 250 million registered users.
That new search capability went live hours after Facebook
deal, reportedly worth nearly $50 million, to acquire FriendFeed,
company that allows users to combine content from their favorite
blogs and social media networks, including rival Twitter.
The combination of these events gives Facebook the potential
much more relevant information its users seek as well as
marketing data to companies hoping to sell products and services
rapidly growing audience. Membership growing
Privately held Facebook started as a network of Harvard
eventually expanded to other universities like Stanford. But
open to anyone older than 13, and various studies show it's
members from all age levels and demographics.
The status updates and other posts created by Facebook members
created a collective stream of consciousness that has marketers
According to its own numbers, Facebook says 120 million of its
members log on at least once daily. And they share 1 billion
photos and 10
million videos each month, and post 1 billion pieces of content -
stories, Web links and blog items - each week.
And its reach goes beyond just Facebook. Through Facebook
can log on to outside sites and distribute information with their
Boston University Professor N. Venkat Venkatraman notes that
powerhouses like Amazon.com built their audiences around an
platform, and Google became successful by collecting and
information from around the Web. Data gold mine
But in creating a "de facto social platform," Venkatraman said
tapping into the next level of the Web's development, a gold mine
about what people are talking about, what they like and dislike,
they are influencing the opinions of others.
"We're more likely to be influenced by what our friends are
Venkatraman, chair of the university's School of Management
Systems Department. And with social media networks, "our friends
be just friends in a physical world, but people who are like us
our interest," he said.
For example, he said, newspaper critic reviews and advertising
used to be
primary motivations for someone to go see a new movie.
But now, reviews by several friends on a network of movie fans
influential because the film "has been ratified and amplified by
network rather than just endorsed by The San Francisco
And with the acquisition of FriendFeed, a 2-year-old Mountain
headed by former Google executives, Venkatraman said Facebook now
access to a staff that can develop techniques to do data mining
"social people are doing."
Then again, there are no guarantees that Facebook will
Valdes, an analyst with Gartner Research, said many tech
had a vision for "world domination," from "Microsoft to Amazon to
to others that enjoyed a moment in the sun, such as Netscape."
Forrester's Jeremiah Owyang said Facebook is still far behind
the Web's dominant entity, although that could change if it
500 million member mark.
And he noted that social media users have tended to migrate
once-hot networks like Friendster and MySpace.
"I don't expect there will be a king of the hill for a long
time," he said.
E-mail Benny Evangelista at
bevangelista at sfchronicle.com.
Copyright 2009 SF Chronicle
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